The story behind the work.
I've spent my career making things easier to understand: first as a filmmaker, then teaching technology on YouTube, and now helping people put AI to work.
I started with a simple idea: technology should be easy to understand. That idea led me to create Howfinity, a YouTube channel that grew into one of the most trusted names in tech education, reaching more than two million subscribers and 320 million views.
But before Howfinity, I was already deep in storytelling. I founded New Slate Films, a Chicago video production company I've run for more than 15 years, making commercials, branded documentaries and marketing videos for clients like GE, Walgreens and Abbott. That work gave me an eye for visual communication, clear narrative and keeping an audience engaged, and it shaped everything I went on to build in education.
What set my work apart wasn't just explaining complex topics. It was focusing on usefulness. Every tutorial and every video is designed to help real people solve real problems. No filler, no jargon, no unnecessary complexity.
When AI began reshaping how people work and build businesses, I saw the opportunity and the gap. Most AI education was either too technical or too vague. I launched Skill Leap AI to close that gap: structured, practical AI education for entrepreneurs, marketers and professionals, now used by more than 7,500 members.
Today, as Partner and Head of AI Education at Futurepedia, I'm helping build the infrastructure for AI discovery and adoption at scale. Futurepedia has become one of the largest AI tool directories in the world, and shaping its education mission reflects what I believe: AI adoption starts with education.
Across all my work, one principle stays the same: make it practical, make it clear and make it useful. Whether it's a five-minute YouTube tutorial or a full AI course, the goal is always to help people actually use technology to get better results.
How I got here.
- 15+ years
New Slate Films
Founded a Chicago video production company making commercials and brand stories for companies like GE, Walgreens and Abbott.
- Since 2017
Howfinity
Started posting how-to videos. 2,200+ videos and 320M+ views later, it's one of the largest tech education channels on YouTube.
- AI era
Skill Leap AI
Built structured, practical AI training. 7,500+ members and 500+ lessons today.
- Today
Futurepedia
Partner and Head of AI Education at one of the world's largest AI tool platforms.
How I approach AI.
- AI should be practical, not overwhelming.
- The goal is not hype. It's usefulness.
- The best AI education is clear, direct and actionable.
I'm available for consulting, partnerships and collaborations.
Tell me what you're working on and how I can help.
